Farm Market Fresh

Farm Market Fresh, also known as the Senior & WIC Farmers’ Market Nutrition Program (S/FMNP), offers older adults and WIC participants vouchers to spend on fresh fruits, vegetables, and herbs at participating farmers markets across the state.

This program provides fresh fruits and vegetables and nutrition education to participants while promoting farmers’ markets and a direct marketing outlet to Virginia’s farmers.

An African American senior couple eat fresh fruit and cheerfully chat with their local tour guide, a senior woman of Hawaiian decent, while at a farmer's market

Senior Farm Market Fresh

View the Fact Sheet [pdf]

Who can apply?

You are 60 years of age or older
Your city or county participates in the program (view map)
You do not live in the same household and you are not an immediate family member of the farmer who grows the produce
You meet the program’s income limits

How do I apply?

Check back in May 2026 for application information.

What is provided?

You will get a $50 benefit to purchase fresh fruits, vegetables, and fresh cut herbs from approved farmers.

A farmer is holding carrots and selling them at a local farmers market

WIC Farm Market Fresh

Who is eligible?

Pregnant, breastfeeding, and postpartum women, infants (5-12 months) and children (1-5 years of age) served by WIC Clinics in participating areas.

Fact sheet and list of WIC Clinics [pdf]

How do I apply?

WIC participants apply through their WIC clinic.

What is provided?

Each eligible WIC participant in your household will get a $30 benefit. Benefits may be used to purchase in-season fruit, vegetables, and herbs grown by approved farmers.

Farmer selling fresh summer vegetables to senior woman. Carrots, radishes, and a beet are all in the small basket.

How do I find participating farmers?

View list of Participating Farmers’ Markets
Visit vafma.org/virginia-markets and use the filters below the map to click “Programs” and select “Senior FMNP” or “WIC FMNP” to find markets with farmers who can accept vouchers, or
Download the Virginia Farmers Market Trail app for iPhone.

Look for this sign that identifies authorized farmers at farmers’ markets:

Advertisement sign that says We proudly participate in Farm Market Fresh for Older Adults and WIC

Interested in becoming a Farm Market Fresh vendor?

Check back in April 2026 for vendor information and application.

Need Help?

If you have questions, please contact:

Farm Market Fresh Coordinator
Phone: (804) 774-9067
Email: sfmnp@dars.virginia.gov

Learn more about the Division for Aging Services.